IN GAME & YOUTUBE INVENTORIES ARE THE NEW PRIME TIME
MOWO Fullscreen VIDEO
In-game inventory is the new primetime
IN APP VIDEO AT SCALE
- Games : Collaborating with the top largest gaming apps in the world, the leading app category with 93,7 minutes spent playing games daily
- Mobile : Mobile is now the first screen with a 90% times spent in-app and 180%+ in-app video ad impressions growth
- Cross-demographic – Mobile gaming is now among the most truly cross demographic activities tracked by GlobalWebIndex
- Engaged Audiences, Perform for Brands : more relaxed, more interested, more focused, more happy means VCR : 09%+, Viewability : 95%+, Awareness : 3.5x, Purchase intent : 5x,
SOLUTION IN APP VIDEO FOR SCALE
- 100% scale : 20 Millions daily active users in France, 800M Monthly video views in France and 2.1B Monthly Unique Devices
- 100 % transparency – a clear, optimal supply path for mobile video, full post campaign placement reporting, 100% direct access to leading app
- 100% performance – Opt-in Video advertising means 97% viewability, 70% AVOC, 90% Completion rate, 1-3% CTR all above the benchmark
- 100% brand Safety : no UGC, no Fake News, no politics, no hate speech, age rated, Internal vetting process, app store approved
CREATIVE EXCELLENCE IN THE GAME
- The most powerful in-app video player available in the market
- Engagement rate between 30% to 350%
- +30 Designers, Creatives, Developpers & Engineers
- Focus on immersive experience : Vertical Video, Interactive video to keep your audience engaged during long session mobile gaming
MOWO Social VIDEO
Youtube inventory is the new primetime
BRAND SUITABLE + CONTENT ALIGNED YOUTUBE ADVERTISING
- Data – the deepest real-time YouTube channel and video-level data for maximum brand suitability
- Customization – the most sophisticated feature set and local language capabilities for maximum content alignment
- Optimization – daily exclusion, inclusion and optimization updates fully harness YouTube’s rapid publish rate for maximum performance
- Technology – the most sophisticated, intuitive and proprietary end-to-end software stack available on the market
SOLUTION AD VERIFICATION
- Analysis of 28 million YouTube Channels through Google API.
- Brand Guideline-driven exclusion filters applied to block unsuitable channels
- ViewIQ technology applies deep layers to further qualify a video / channel suitability (more on next slide)
- Inclusion list updated every 4 hours for brand suitability, and daily for performance.
SOLUTION PERFORMANCE OPTIMIZATION
- Enable the Channel Factory AI in your DV360 / Google Ads account to realize an estimated 30% saving on CPV
- Fully transparent dashboard where client can see savings over time.
- Fee of 15%
- Ad verification & Contextual Alignment included
SOME OF OUR CLIENTS
WHY ADVERTISERS TRUST IN MOWO ?
ALL IN ONE :
Multiple countries deal, exclusive partners orchestration, 1 contact, 1 report, 1 invoice without extra costs
FOCUS ON PEOPLE :
Strong experienced team and consultants with different specializations all over the world since 2014
Pro-activity on short deadline and even with complex, multi-territory, multi-faceted and broad creative option
Stop making adverts, start telling your story. Worldwide.
THE RIGHT CONTENT
We have a full set of content production from VR to chatbots, created by our design team, in order to craft the best content around your brand for your target audience at a global level.
THE RIGHT MEDIA
Thanks to our wide range of media solutions, you can reach your target in the right way, across the globe. We will use the most adapted format according to your target. Not the opposite.
THE RIGHT STORY
Creating a good story is the best way to make people love your brand. This initiates a stunning user experience that will increase brand commitment and foster both shares and emotions.