IN GAME & YOUTUBE INVENTORIES ARE THE NEW PRIME TIME

MOWO Fullscreen VIDEO

In-game inventory is the new primetime

IN APP VIDEO AT SCALE 

  • Games : Collaborating with the top largest gaming apps in the world, the leading app category with 93,7 minutes spent playing games daily
  • Mobile : Mobile is now the first screen with a 90% times spent in-app and 180%+ in-app video ad impressions growth
  • Cross-demographic – Mobile gaming is now among the most truly cross demographic activities tracked by GlobalWebIndex
  • Engaged Audiences, Perform for Brands  : more relaxed, more interested, more focused, more happy means VCR : 09%+, Viewability : 95%+, Awareness : 3.5x, Purchase intent : 5x,

SOLUTION IN APP VIDEO FOR SCALE

  • 100% scale : 20 Millions daily active users in France, 800M Monthly video views in France  and 2.1B Monthly Unique Devices
  • 100 % transparency – a clear, optimal supply path for mobile video, full post campaign placement reporting, 100% direct access to leading app
  • 100% performance – Opt-in Video advertising means 97% viewability, 70% AVOC, 90% Completion rate, 1-3% CTR all above the benchmark
  • 100% brand Safety : no UGC, no Fake News, no politics, no hate speech, age rated, Internal vetting process, app store approved

CREATIVE EXCELLENCE IN THE GAME

  • The most powerful in-app video player available in the market
  • Engagement rate between 30% to 350%
  • +30 Designers, Creatives, Developpers & Engineers
  • Focus on immersive experience : Vertical Video, Interactive video to keep your audience engaged during long session mobile gaming

MOWO Social VIDEO 

Youtube inventory is the new primetime

BRAND SUITABLE + CONTENT ALIGNED YOUTUBE ADVERTISING 

  • Data – the deepest real-time YouTube channel and video-level data for maximum brand suitability
  • Customization – the most sophisticated feature set and local language capabilities for maximum content alignment
  • Optimization –  daily exclusion, inclusion and optimization updates fully harness YouTube’s rapid publish rate for maximum performance
  • Technology – the most sophisticated, intuitive and proprietary end-to-end software stack available on the market

SOLUTION AD VERIFICATION

  • Analysis of 28 million YouTube Channels through Google API.
  • Brand Guideline-driven exclusion filters applied to block unsuitable channels
  • ViewIQ technology applies deep layers to further qualify a video / channel suitability (more on next slide)
  • Inclusion list updated every 4 hours for brand suitability, and daily for performance.

SOLUTION PERFORMANCE OPTIMIZATION

  • Enable the Channel Factory AI in your DV360 / Google Ads account to realize an estimated 30% saving on CPV
  • Fully transparent dashboard where client can see savings over time.
  • Fee of 15%
  • Ad verification & Contextual Alignment included

SOME OF OUR CLIENTS

WHY ADVERTISERS TRUST IN MOWO ?

  • ALL IN ONE :

    Multiple countries deal, exclusive partners orchestration, 1 contact, 1 report, 1 invoice without extra costs

  • FOCUS ON PEOPLE :

    Strong experienced team and consultants with different specializations all over the world since 2014

  • EXPERTISE :

    Pro-activity on short deadline and even with complex, multi-territory, multi-faceted and broad creative option

MOWO STORY

Stop making adverts, start telling your story. Worldwide.